One of India’s true green architects Manit Rastogi of MD Morphogenesis has just been profiled in the London Guardian newspaper. Rastogi’s work - which includes the hull shaped headquarters for Ernst & Young in Gurgaon - has been recognized for being “cool” in more ways than one…
In a sizzling property market, architect Manit Rastogi at MD Morphogenesis has created some of India’s coolest buildings, using recycled water, wells, wind tunnels and sun screens to chill work places and slash energy costs.
Thanks to his designs, students in a Jaipur fashion school mill around classrooms cooled to around 25 degrees Celsius (77 F) without air conditioners, while the desert bakes at nearly double that temperature outside.
And guests at the Swabhumi Hotel in Kolkata feel a breeze as they step out of a building resembling sliced mushrooms fused together, and inspired by the way trees trap wind.
And then according to the man himself…
“In India’s booming real estate market, there are not enough professionals. And because mediocrity sells, it’s easier to do that,” Rastogi said in an interview in Hong Kong. “Architects are just doing what developers want. If you start taking them down the sustainable route, people start getting nervous,” he said. “They see it as wasted expense.”….
“When they move away from the standard box, we have to tell them it’s more efficient,” Rastogi said. “Many say fine, you’ve convinced us, but how do we convince the market?”
He seems to have overcome these challenges well…read the full article here
For a designer or advertising creative, India is a pretty exciting place to be right now. Rapid commercial growth has prompted an unprecedented client demand for design and advertising skills, while those creating the work find themselves in the exhilarating position of being able to shape and redefine India’s new identity, both within the country and internationally. All this change has occurred rapidly, however, at a pace that is perhaps too fast for an industry, in graphic design at least, that is still finding its feet. Design is still often misunderstood as a profession, and with a dearth of decent design schools in the country, graduates are finding that they often receive their real education on the job, a position that stretches already overloaded designers even thinner. The bounteous amount of work has also led the lines between advertising and design to blur, with ad agencies, which are far more established and recognised within the country, tackling aspects of assignments more traditionally found within the design domain. And, of course, overseas networks and companies are also edging in, keen to pick up a slice of the action.