The State of Indian Design

Business Week, the international business magazine has done an interesting article – reflecting its current fascination with India as I am sure subscriptions must be climbing here – analyzing the the state of the Indian Graphic Design industry and the growing demand for talent, ideas and education. According to the article by Eliza Williams:

A poster from Ogilvy India's ongoing campaign for Fevicol glue.For a designer or advertising creative, India is a pretty exciting place to be right now. Rapid commercial growth has prompted an unprecedented client demand for design and advertising skills, while those creating the work find themselves in the exhilarating position of being able to shape and redefine India’s new identity, both within the country and internationally. All this change has occurred rapidly, however, at a pace that is perhaps too fast for an industry, in graphic design at least, that is still finding its feet. Design is still often misunderstood as a profession, and with a dearth of decent design schools in the country, graduates are finding that they often receive their real education on the job, a position that stretches already overloaded designers even thinner. The bounteous amount of work has also led the lines between advertising and design to blur, with ad agencies, which are far more established and recognised within the country, tackling aspects of assignments more traditionally found within the design domain. And, of course, overseas networks and companies are also edging in, keen to pick up a slice of the action.

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Spanish Film Festival: New Delhi – Now through 10th March

If the only Spanish film-maker you have heard of is Almodovar (or not even him) then this new festival in Delhi will be both a treat and an education for us philistines. A Spanish Film Festival is underway as i write this at the Stein Audiotrium (India Habitat Centre) and on the 10th at the Siri Fort Auditorium.

Last week, for her birthday I treated my wife to Volver, the latest film from director Almodovar and screen goddess Penelope Cruz which was being shown at the India International Centre. We had a great time as the Spanish flair for raw emotions, melodrama, strong female characters (all the men play very minor roles in his films) and a wonderful blend of harsh realism, comedy, tragedy and surrealism.

This new festival promises even more juicy offerings including Pan’s Labyrinth (a must see), a film by Antonio Banderas (yes, the Desperado and Zorro hunk) and a host of directors I have never heard of. I will be going to as many as I can and if you happen to be in Delhi, I highly recommend a look see. Especially as its all free.

Reality Check: Web 2.0 a non-starter in Indian market

According to the Business Standard and research firm IDC, the majority of Indian Web 2.0 sites have no real business model and are struggling for both revenues and investments:

It’s a shiny, new dance floor, but how many can dance? The Web 2.0 market in India is still struggling for direction and funding, though the start-up scene in the Indian consumer space has been vibrant. Yet, the number of Web 2.0 companies focused on the enterprise or business space can be counted on one’s fingers.

A majority of players are active in areas like social networking sites (SNS), blogging, and document and multimedia sharing in the consumer space. A mere 12 of the 67 India-focused websites studied by research firm IDC have a clear enterprise or business-driven model to their operations, while 55 have a consumer focus.

Interesting article given the shear hype around the Web 2.0 phenomenon. Food for thought. The reality is that Web 2.0 technologies will become an integral part of doing business on the Web and only a few sites dedicated to exploiting the phenomenon as one will survive. Good luck!

Read the full article here.