Before there was a Nano, there was the Beetle, and now it is here. The original “people’s car” was the Volkswagen Beetle that became synonymous with freedom, the sixties and the “drop out” hippy culture. Now it is India – overpriced and nowhere near the original vision of a cheap affordable car – but still an Icon of the automobile’s 110 year history.
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May
22
New Delhi, 22 May 2009 – As the Delhi Daredevils make their way into the semi-finals, one website is proving a big hit with fans as it celebrates the victories in a novel and unique way. Developed by New Delhi and New York creative hotshop, C3CUBE Multimedia for Coca-Cola India, www.DilliDilSe.com takes Daredevils fans into an alternate universe with a fun game called “Get Gauti to the Match”, a multimedia team section with shareable and collectible virtual fan cards, a complete social club with friends, forums, crazy videos, a slogan contest, a 3D guide to the Ferozeshah Kotla stadium, Delhi events from Buzzintown, live scores, music, prizes and much more.
DilliDilSe.com brings a fresh take on the success of the Delhi Daredevils.
DilliDilSe.com Home Page design - moveable ajax tiles provide interactive intro to exciting site
DilliDilSe.com is Coca-Cola India’s first entry in the Web 2.0 world of rich online media and social networking as part of its sponsorship and promotion of the Delhi Daredevils team during DLF IPL2 in South Africa. It partnered with Webby award-winning creative agency, C3CUBE Multimedia to design and deploy both the website and a network of 27 multimedia touch-screen kiosks at prime customer outlets such as McDonald’s, Nirula’s, DT Malls and other locations across Delhi NCR.
DilliDilSe.com takes a very different route from the regular fan community and team sites during IPL 2. The site integrates bright and cheerful design elements, cutting edge Ajax technologies, rich media flash content in the forms of games, tours and fan cards and the best of Web 2.0 technologies including a social club with friends, videos, photos, slogans, forums and short messages. Fans can interact with Gauti, Veeru, Amit, as well as each other in new and unusual ways within a safe, fun-filled environment.
In describing the vision for the site Mansoor Siddiqi, Director of Integrated Marketing at Coca-Cola India said that “we felt the Delhi Daredevils fans needed something in addition to the regular channels of communication, to share their passion for the team during the DLF-IPL season in a dynamic and interactive environment…and DilliDilSe.com is our way to help them cheer the team on.”
Raja Choudhury, Managing Director of C3CUBE Multimedia said “the partnership with Coca-Cola pushes the boundaries of what is possible in sports promotion in terms of online presence, and we are excited to see the success of DilliDilSe.com as the Delhi Daredevils shoot to the top of the league table.”
For further information contact Kritika Singh at Kritika@c3cube.com or call +91 9899847497
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Mar
08
The State of Indian Design
Business Week, the international business magazine has done an interesting article – reflecting its current fascination with India as I am sure subscriptions must be climbing here – analyzing the the state of the Indian Graphic Design industry and the growing demand for talent, ideas and education. According to the article by Eliza Williams:
For a designer or advertising creative, India is a pretty exciting place to be right now. Rapid commercial growth has prompted an unprecedented client demand for design and advertising skills, while those creating the work find themselves in the exhilarating position of being able to shape and redefine India’s new identity, both within the country and internationally. All this change has occurred rapidly, however, at a pace that is perhaps too fast for an industry, in graphic design at least, that is still finding its feet. Design is still often misunderstood as a profession, and with a dearth of decent design schools in the country, graduates are finding that they often receive their real education on the job, a position that stretches already overloaded designers even thinner. The bounteous amount of work has also led the lines between advertising and design to blur, with ad agencies, which are far more established and recognised within the country, tackling aspects of assignments more traditionally found within the design domain. And, of course, overseas networks and companies are also edging in, keen to pick up a slice of the action.
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reflections on indian creativity and innovation
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