Category Archives: Design

Seven Steps to Building a Great Online Brand

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A quick survey of Websites considered “GREAT” will reveal that the majority of them were started by small companies or entrepreneurs using limited financing, a lot of sweat and a great idea. YouTube.com, Linkedin.com, Craigslist.com, Flickr.com, Naukri.com and even the big boys Yahoo and Google were once ideas in the heads of individuals or small companies. But, how did these brands become so big and in such a short time.

Well, apart from luck, timing and the presence of angels, all online branding exercises share certain characteristics that differentiate them and make them “great.” In the 14 years I have been designing and studying online and multimedia brands I have come to understand that there are seven steps any entrepreneur can take to ensure success. Continue reading →

Welcome to The Creative Indian

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Greetings. This Blog is under construction and will bring you the best ideas in Online and Multimedia Branding, Creativity, Design, Innovation and New Thinking for Entrepreneurs, IT Companies, Media Companies and Designers in India and around the World. This Blog is published and edited by me, Raja Choudhury. My background is in online Web Branding and design (responsible for numerous award-winning multimedia projects and Websites in the US and UK markets over the past 14 years) as well as Architecture and Documentary Film Making. Look forward to sharing many creative ideas with you in the future.