The Mediocre Indian

The Indian…”makes a shot at the right thing and he hits or misses by chances so that no one thing is quite right.”
“No Masonry is square, no railings are straight, no roads are level.…A strange and curious imperfection and falling short attends everything.”
Lockwood Kipling (Rudyard Kipling’s father) writing in 1871.

What is it about us Indians? Why do we tolerate the mediocre? If you were anywhere near Delhi this past month then you would know how consumed we are with all that makes us a mediocre, second rate nation. Things do not seem to have changed very much since Kipling’s father wrote these words as he took charge of the Architectural Sculpture Department at the JJ School of Art in Bombay over 140 years ago. Granted, he was Englishman with a predisposition for looking down at us Indians but the truth is that today we still live with an attitude of “that’ll do-ishness.” We tolerate everything mediocre. Corrupt officials, bad roads, crumbling leaky stadiums, polluted rivers, a collapsing environment, oil spills, derailed trains, destroyed towns, bronze medals, almost winning.

You could argue it is to do with our belief in Karma. I mean what’s the use of progress and making this world a beautiful place when everything is in the hands of the Gods and man can only try so hard to overcome his inevitable destiny.

Perhaps it is a post-imperial hangover of a people that were ruled by doers and builders for over 600 years. After all the Mughals and the British really knew how to build, so we just carry on as if we are waiting for the next ruler to guide us to beauty and order.

Or perhaps it is a despondency and detachment of a people obsessed with being perceived as intelligent, beautiful or right while in reality we do nothing to make ourselves really progress in a truly adventurous way.

In a world where radical solutions are needed to solve our global economic, environmental, religious and ethnic problems, we Indians are happy to just sit back and plan lavish weddings and watch Rahul beat up his new wife and gloat about how clever we were in avoiding the global recession.

We have a system that has inculcated mediocrity for over 200 years – almost as an act of civil disobedience. Why should we fix anything when no one in power is really bothering to either. The American empire was founded on a can-do attitude built upon a puritanical work ethic and a belief in the world being theirs to harvest and exploit. The Chinese have leapt ahead with an understanding of how to harness a billion people into a labour force for the world and an agnostic attitude that works with luck and morality over faith and tradition. The Europeans maintain a high ground through a well-nurtured superiority complex, reason and faith in their institutions.

So how can we Indians overcome our seemingly genetic tendency towards mediocrity?

The answer lies in being led from above and below. From above we need to see our leadership embrace the higher ground, support progressive ideas, enforce laws, punish corruption, ensure infrastructure, collect taxes, finance education and the arts and lift all Indians out of poverty within the next 20 years. From below we each need to take responsibility for our selves, our homes, our streets, our neighborhoods, our towns, our cities and then our country. We should not tolerate corruption, exploitation and mediocrity in any form anywhere. We need to build an India that rests upon the laurels of its magnificent history and traditions and once again takes ownership of the higher ground around the World today. We can teach the world about our philosophies like Yoga, Ayurveda, Dharma, Ahimsa, Ekam sat vipra bahudha vadanti (the truth is one, the wise call it by many names), Vasudha eva Kutumbakam (the world is one family) and so much more. We can also learn to lead in the world by encouraging our entrepreneurs, scientists, thinkers, mathematicians, sports persons and artists to unleash their potentials by thinking out of the box and to raise India to greatness once again. We need to lead from above and below.

But none of this is possible until we learn to detest mediocrity and eradicate it wherever we detect its ugly face.

©2010 Raja Choudhury, New Delhi, raja@c3cube.com

The Architecture of a realistic 3DWeb in a Semantic World.

Being an architect, 3D artist, multimedia producer and web designer and having started in the game back in the 80′s with kiosks and Sculpt 3d while reading Neuromancer and Count Zero, I always wanted to develop a 3D environment where objects contained data, links to data and embedded semantics about themselves that could then be shared with other objects in that environment without the need for human interaction. Whether for social networking in 3D or for exploring the hidden depths of the Pyramids at Giza or Chartres Cathedral or being able to take a tour of your City virtually linked by databases. With the evolution of Semantic Web and the advent of 3D tools for real time game type experience creation, I feel it must be now possible to do this. I am putting together a team of Architects and 3D designers in India and I am for looking Semantic Web, Logic, 3DWeb, Gaming and possibly VR experts to build out some radical experiments and then develop applications for exploitation later. Let me know if any of you out there are working in this arena and let us discuss collaborating in some exciting ways or just sharing knowledge and keeping in touch. Also if there are any exciting experiments going on that you can point me towards I would be most grateful. I look forward to your comments.

C3CUBE initiates touch-screen kiosk entertainment revolution in India

DDS Kiosk Saket

Dilli DIl Se Kiosk, DT Place, Saket

During this IPL season, if you had walked into any of the major outlets of McDonald’s or Nirulas, the DT Mall Food Courts or any of 27 prime retail locations across the Delhi NCR region, you would have seen a crowd of young people engrossed in a futuristic, interactive touch-screen kiosk. This was the Dilli Dil Se Network, part of the Coca-Cola Dilli Dil Se marketing program celebrating the Delhi Daredevils and India’s first ever network of multimedia, broadband-enabled entertainment kiosks.

The Dilli Dil Se kiosk network was conceived and developed by acclaimed multimedia producer Raja Choudhury and his digital agency, C3CUBE Multimedia for Coca-Cola India as part of its integrated marketing program to leverage its sponsorship of the Delhi Daredevils during the DLF IPL 2009. This program also included a website, www.DilliDilSe.com, designed by C3CUBE.

Traditionally, touch-screen kiosks are visible in banks, at airports, stations, museums aimed at facilitating customer transactions, information or ticketing. This is the first time a kiosk network has been created solely for the purpose of promoting a sporting event and providing entertainment in a safe, fun-filled environment. And the formula worked! During the DLF IPL 2009, over 20,000 enthusiastic users between the ages of 13 and 30 logged on to the Dilli Dil Se kiosk network to cheer and celebrate the Delhi Daredevils steady climb to the top of the league table, and into the semi-finals.

DDS kiosk home page

The cutting-edge kiosk network integrated a large 19 inch letterbox touch-screen interface and a 32 inch LCD TV and provided dynamic content such as a promotion, games, a private social network, video mail, SMS tweets, a juke box, Bluetooth 2.0 downloads, videos, ads, team player game cards, 3D virtual tours and much more.

“This is a first-of-its-kind entertainment kiosk network” says Raja Choudhury, who has been building award-winning kiosks, websites, videos and TV programs in the US, UK and Indian markets since 1993. “We believe such a network that integrates Web 2.0, flash games, a social network, Bluetooth, video mail, SMS and music over a 2 Mbps broadband connection, has not been deployed so far. Coca-Cola India believed in our vision and we were able to make this possible during the IPL.”

C3CUBE and Coca-Cola India were able to attract some key partners to this pioneering experiment during the DLF IPL event including McDonald’s, Nirulas, DLF DT Malls, Kwality Group, Pind Baluchis, Zenga Mobile Apps, Waves, INOX cinemas, Vikings Game Zone and Airtel Broadband.

DT Mega Mall Gurgaon

Dilli Dil Se Kiosk, DT Mega Mall Gurgaon

Mansoor Siddiqi, Director – Integrated Marketing Communications at Coca-Cola India said that “The Dilli Dil Se kiosk network was a fresh initiative in the marketing of a brand asset. It enabled local Delhi Daredevils fans to cheer their team on, in an involving and fun manner, and achieved engagement metrics beyond our expectations.”

C3CUBE Multimedia is a two-year old agency with offices in New Delhi and New York that has already notched up major interactive successes including 2 Webby Honoree Awards in 2008 for OurWeddingDay.com and CBCWorldwide.com as well as numerous awards for JadeNYC.com and the documentary film “Spirituality in the Modern World.” The company now plans to launch a series of public multimedia projects in the Indian market, including a new tourism, information and entertainment kiosk network for Delhi called the Delhi I-Zone in time for the Commonwealth Games in 2010.

For further information contact Kritika Singh at Kritika@c3cube.com or call +91 989984749.

And the Oscar goes to….NOT INDIA

“Slumdog” was truly the star of the Oscars, sweeping 8 awards, Slum Dog Millionaire rewrote history for the Indian film industry – Not! Indian film industry! Slumdog, Danny Boyle, Oscars. What does it all fix, how does it all fit, What Indian film industry?

It is time we Indians woke up and realized how the world around us is cashing on Incredible India. While we sit, wait and watch, the world applauding the story of ghettos to glory.

After the super success of Slum Dog Millionaire it makes me wonder why we Indians never took note of the thousand gritty looking Jamal’s running around our streets, peering into our vehicles. Never thought that any such child had an untold story behind them, and a lesson to be learnt from their story. It took a Danny Boyle to tell a story of a simple slum boy roughing it out in the big bad world.

Not only Slum dog. Take for example the original novel which captured the true soul and spirit of Mumbai in its writings. A novel of love lost, battle, rage, humanity, and compromise, all of Mumbai’s characteristics wrapped into the one and only Shantaram. Once again from a population of 1 billion Indians, it was a David Mcgregory who got to tell the story of one of India’s most populous, hardworking, soulful and dynamic cities through teh script of Slum Dog.

The list does not end there. I have more.  The most accurate and gripping biographies of our legendary and colonial rulers being retold by none other than William Dalrymple and Sarah Mcdonald who tells the story of India’s over powering religious beliefs in her book, Holy Cow.

This list extends to lifestyle as well. Today the US has 15 million people practising yoga daily. While we Indians have discarded it as an ancient science left only to the mercy of the Ramdev followers.

We boast endlessly about our rich culture, heritage and ever encompassing traditions. Yet we miss out on the simplest stories, the transparent truth and the known facts.

Are we immune to sights of children begging, is it not important to tell the truth to the world even though it may be horrible and heart wrenching.  Has the time not come when we look beyond aping the west in terms of lifestyle and trends and inculcate their concept of respect for new ideas, creativity and original thoughts?

Is it not time we live up to the name of our blog and truly be “The Creative Indian”.

Forecasting the World in 2019

A new online multi-player game has been launched by the Future Institute in Menlo Park (Silicon Valley) called SuperStruct:

….the world’s first massively multiplayer forecasting game. By playing the game, you’ll help us chronicle the world of 2019–and imagine how we might solve the problems we’ll face. Because this is about more than just envisioning the future. It’s about making the future, inventing new ways to organize the human race and augment our collective human potential.

By getting involved in a massive social networking experiment through blogs, forums, videos, wikis and other Web 2.0 tools, the games aims to get you involved in the chronicling and shaping of the world of 2019.  game starts with a doomsday premise:

The Global Extinction Awareness System, a supercomputer that accurately predicted the extinction of red squirrels several years ago, has run the numbers for our own species through the computer, and our odds of survival aren’t good. According to GEAS, Homo sapiens may go extinct by the year 2042.

According to Discover magazine this isn’t just a chance for gamers to flirt with the dark edge of disaster; they’ll also be participating in a cutting-edge experiment that tries to harness the wisdom of crowds for a higher purpose. Superstruct is what the Future institute calls the world’s first “massively multiplayer forecasting game.” The Institute for the Future doesn’t like to put it this way, but it’s essentially trying to use crowdsourcing to predict the future….visit SuperStruct.