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	<title>thecreativeindian.com &#187; email</title>
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	<description>Raja Choudhury's Reflections on Creativity and Innovation</description>
	<pubDate>Fri, 26 Sep 2008 16:30:56 +0000</pubDate>
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		<title>Brand Building in a “Web 2.0” World</title>
		<link>http://www.thecreativeindian.com/2008/02/27/brand-building-in-a-%e2%80%9cweb-20%e2%80%9d-world/</link>
		<comments>http://www.thecreativeindian.com/2008/02/27/brand-building-in-a-%e2%80%9cweb-20%e2%80%9d-world/#comments</comments>
		<pubDate>Wed, 27 Feb 2008 12:12:03 +0000</pubDate>
		<dc:creator>Raja Choudhury</dc:creator>
		
		<category><![CDATA[Branding]]></category>

		<category><![CDATA[Design]]></category>

		<category><![CDATA[Entrepreneurship]]></category>

		<category><![CDATA[Opportunity]]></category>

		<category><![CDATA[Web 2.0]]></category>

		<category><![CDATA[avatars]]></category>

		<category><![CDATA[email]]></category>

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		<description><![CDATA[Web 2.0 seems to be the new holy grail for all entrepreneurs and marketers, and while many experts sing its praises, an equal number do predict its demise into enterprise ether. The truth, as always, lies somewhere in-between. But one business area where Web 2.0 certainly has had a major impact is in branding and [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Brand Building in a “Web 2.0” World", url: "http://www.thecreativeindian.com/2008/02/27/brand-building-in-a-%e2%80%9cweb-20%e2%80%9d-world/" });</script>]]></description>
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